Today I really want to talk to you about one of my latest discoveries in the drugstore world: The Coty Airspun Loose Face Powder, in Translucent Extra Coverage.
I have picked this one up from drugstore.com before Christmas while I was doing a lot of my Christmas shopping and I had previously heard people compare it to the cult status Laura Mercier Translucent Powder, so I thought why not? Now, I don’t own that one, so I would not be able to say how this compares to it unfortunately.
Coty is a brand created by François Coty in 1904, which started with perfumes and then expanded to all things beauty- his idea was simple: rich yet affordable cosmetics. I think the history is part of why this product also appealed to me, the idea that women have been using this powder since 1935 and it’s still a viable option for us women today.
First of all, let’s talk about the packaging. It comes in a clear plastic container with an orange top, and while it does have quite a light feeling, I don’t think it necessarily feels cheap. The top is decorated in a very vintage way with what seem to be little clouds of cotton or little powder puffs, giving it a very vintage feel. Inside you can find the powder, the whole of 65 grams of it, which is A LOT compared to most brands, with a sifter as well as a very soft powder puff, which, to be completely honest, I am not really using, as I prefer a powder brush or a sponge.
The powder itself is “an exclusive Microspun formula where loose powder particles are spun and swirled until they reach cloudlike softness.” And it is indeed very soft and finely milled, a lot better compared to my Nyx translucent powder. The colour is a soft beige instead of the usual white however it shows clear on the skin. Also, there is no flashback, which is always a nice extra if you know you will be photographed with flash.
Also, before I got this, I was never really able to ‘bake’ my under eye as it somehow ended up looking like a cakey mess, however since I got this I am more and more tempted to do it almost every single time I do my makeup. If you don’t know what baking is, it’s applying an excessive amount of powder under your eyes and leaving it on for few minutes to warm up on your skin and then remove the excess. This really sets in the concealer and gives a flawless finished look.
Overall, this is probably the best loose powder that I have used so far and I strongly recommend it to anyone who can get their hands on it!You can find it here.
Have you tried this or what other loose powders do you generally like and recommend, either drugstore or high end?
Please let me know your thoughts below in the comments section
Lots of love,