Drugstore Eyeshadow Primers: Milani VS ELF

November 27, 2015


If you ever wondered why your eye shadow is not as pigmented few hours after you applied it or simply disappears, fear not- eye shadow primer is your answer. Today I thought I’d talk about my two favorite drugstore options and also put them to test and see which one performs best. I have not had the chance to try a high end primer yet so unfortunately I cannot talk about those options, however I will look into that for the future.

To start with, we have the Milani Eyeshadow Primer. I got this one from Amazon, as at that time I was not aware that Milani had an EU store and anyway, it’s sometimes just easier and the product got to me very quickly. This one costs just under £5 and has 9 ml /0.3 fl oz.


It comes in a squeezy bottle and it has a very nice easy application, as you can put it on your finger and apply it precisely, or if you prefer, you can apply it directly on your lids. This one comes in the color ‘nude’ and when you get it out of the tube, it has sort of a skin color tint, yet it’s colorless once you start blending it in. The consistency is a lot thicker than most drugstore eye primers and when blending it feels a bit tacky, which allows the eye shadow to literally stick to it.

On me, it makes any eye shadow last a minimum of 10-12 hours with minimal effects, which is amazing for such an affordable product.




The other one that I wanted to talk about is Elf Eyeshadow Lock Primer, which costs £3 on the UK ELF website, but remember that you have to have to put in a minimum order in order to get it delivered to the UK (it comes straight from the USA). I have bought this one mostly because every single youtuber and person generally speaking about ELF recommends this as one of their best products.

This one comes in a tube with a doe-foot applicator and has 3.1 ml/ 0.11 fl. oz. You can instantly see that this one literally has 3 times less product that the Milani one, which, in my opinion, is a huge disadvantage, especially if you use it on a daily basis and it’s not as easy to get a hold of it. First thing that I want to say is that I am really struggling with getting product of the tube. What I am trying to say is that that I dip the applicator and nothing’s on it! When I try to apply it- I have to dip it in quite a lot, and to be honest, I am afraid that I will finish it in no time. In terms of consistency, I feel that it’s incredibly thin and moussey. Just like the Milani one, this does not have a color, even though it looks slightly pinkish before you blend it out.

Below you can see how the both look when applied to the hand:

Milani  Primer on the left and ELF on the right

Milani Eyeshadow Primer on the left and ELF on the right

As you can see, you do not need a large of amount for any of them and as mentioned previously, they have very different consistencies.

Below, you can see how they look when blended. Also disclaimer: I had to change the contrast of the photo below so you can actually see any kind of difference, otherwise it would have literally been impossible to notice the difference- which I guess is not such a bad thing for something that is supposed to be invisible, right?


You can see that both of them look pretty similar, even though the Milani one seems to have more of a sheen to it, however they both blended beautifully.


Overall, I would say that the winner in my eyes is the Milani one, as it has more product and I enjoy the consistency a bit more, however Elf is still a great option and would suit people on a lower budget who are just dipping their toes into primers for the first time.


Hope you enjoyed this and let me know what your favorite primers are.




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