Coty Airspun Loose Powder review

February 12, 2016

coty airspun powder review

Today I really want to talk to you about one of my latest discoveries in the drugstore world: The Coty Airspun Loose Face Powder, in Translucent Extra Coverage.

I have picked this one up from before Christmas while I was doing a lot of my Christmas shopping and I had previously heard people compare it to the cult status Laura Mercier Translucent Powder, so I thought why not? Now, I don’t own that one, so I would not be able to say how this compares to it unfortunately.

coty airspun powder reviewCoty is a brand created by François Coty in 1904, which started with perfumes and then expanded to all things beauty- his idea was simple: rich yet affordable cosmetics. I think the history is part of why this product also appealed to me, the idea that women have been using this powder since 1935 and it’s still a viable option for us women today.

First of all, let’s talk about the packaging. It comes in a clear plastic container with an orange top, and while it does have quite a light feeling, I don’t think it necessarily feels cheap. The top is decorated in a very vintage way with what seem to be little clouds of cotton or little powder puffs, giving it a very vintage feel. Inside you can find the powder, the whole of 65 grams of it, which is A LOT compared to most brands, with a sifter as well as a very soft powder puff, which, to be completely honest, I am not really using, as I prefer a powder brush or a sponge.

coty airspun powder reviewThe powder itself is  “an exclusive Microspun formula where loose powder particles are spun and swirled until they reach cloudlike softness.” And it is indeed very soft and finely milled, a lot better compared to my Nyx translucent powder. The colour is a soft beige instead of the usual white however it shows clear on the skin. Also, there is no flashback, which is always a nice extra if you know you will be photographed with flash.

coty airspun powder reviewAlso, before I got this, I was never really able to ‘bake’ my under eye as it somehow ended up looking like a cakey mess, however since I got this I am more and more tempted to do it almost every single time I do my makeup. If you don’t know what baking is, it’s applying an excessive amount of powder under your eyes and leaving it on for few minutes to warm up on your skin and then remove the excess. This really sets in the concealer and gives a flawless finished look.

coty airspun powder review

Overall, this is probably the best loose powder that I have used so far and I strongly recommend it to anyone who can get their hands on it!You can find it here.

Have you tried this or what other loose powders do you generally like and recommend, either drugstore or high end?


Please let me know your thoughts below in the comments section :)


Lots of love,

Claudia x

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  • Reply Jessica Anna February 25, 2016 at 13:47

    I need this now! Patrick Starrr on youtube swears by this, he also uses Laura Mercier’s but prefers this drug store gem! Brilliant post and break down of the product, can’t wait to try it myself x

    • Reply Claudia February 26, 2016 at 10:08

      What are you waiting for- go run and get it ! I promise you won’t regret :) xx

  • Reply Danielle February 25, 2016 at 14:05

    This looks really lovely. I’ve not heard of this brand before either, must see if I can pick one up as I’m on the hunt for a new loose powder. Thanks for sharing x

    Danielle – Miss Sunshine & Sparkle

    • Reply Claudia February 26, 2016 at 10:07

      I think this is probably their most famous product at the moment and also they don’t do a lot of marketing so youtubers and bloggers don’t speak much about them, but you should definitely give it a try and let me know what you think x

  • Reply Taylor February 25, 2016 at 15:10

    I’ve been wanting to try this powder for so long!! But I don’t think I can find it anywhere in Canada

    -xx Tay

    • Reply Claudia February 26, 2016 at 10:06

      I got mine from, not sure if they ship to Canada, but maybe in some drugstores? It’s such a little hidden gem and totally worth it!

  • Reply Never Say Die Beauty February 25, 2016 at 21:14

    This loose powder is a cult classic, and a makeup artist favorite, so I’m told. I see it from time to time at Walmart, but I have so much loose and pressed powder that I haven’t tried it yet. But like from you, I have heard nothing but raves!

    • Reply Claudia February 26, 2016 at 10:05

      I think once you feel ready to explore new powders, definitely this one should be it, especially for 6 bucks! x

  • Reply Larissa d'Orey February 26, 2016 at 22:20

    Oh my goodness, how fantastic! Cheap and seems like it gives great coverage. Great find and amazing review !

  • Reply Color Me So Crazy February 27, 2016 at 03:31

    I am a fan of loose powder and while I love that little puff, I agree I would probably use a brush to apply. I am glad you liked this but I am not sure I would be able to find this in the US

  • Reply jillo February 27, 2016 at 12:49

    i have always heard so much about this product but never really seen a review on it before. It looks fantastic, thanks for the great review, I’ll definitely be considering it next time I need a Loose powder.

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